In order to re - establish Nintendo's trusted brand in the youth markets, ds memory card has recently carried out the first brand promotion activities in 10 years. Taking risks, Hiroshi Yamauchi invested heavily in "bet" on the game industry but was faced with the harsh reality. At the time,Japan had to face to the oil crisis,it had economic recession for 3 years;and the players of the States was bored of old games,so the selling of consoles nearly reached the bottom. Especially the mothers, they will promote in parents association office, soccer bleachers, the neighborhood.
It soon aroused questions in US game industry to choose mothers as the first stop of mouth marketing: the vast majority of mothers are very opposed to electronic games. Screen rough, "fool" game, until now people still think that "In addition to operating mode, there is nothing to expect of the Wii." However, it is two young players who brought development opportunities for nintendo ds r4 really: One was a native Japanese Shigeru Miyamoto, the other was Alexey Pajitnov in the former Soviet Union.
Who will buy a Wii for the kids on Christmas? Santa? Of course those mothers who are in charge of money, do the housework, thoughtful to the kids and really hate game-machine. Reling on a powerful entertainment resources, Sony started to re-positioning the home game market model with simple style and rough picture, making the game into a visual feast. And they will also take the initiative to do publicity for the Wii, buy game discs, and in statements of where the profits Nintendo have added a few to zero, these are made by mothers. In addition, selected a number of avant-garde magazines, their role is not to reach existing customers, but to reach "influence centers" of other types of consumers.
The ez card company called this first reputation manufacturers as "alphamom", and through them made the same experience pattern copied to every area of America. The advertising campaign received huge response, the enthusiasm of the target consumer rapidly grow with the constant introduction of new games. It is anticipated that, after a large number of U.S. households have a Wii, the players were due to over-investment, leaving many remote controllers from flying out of the hands and hit TVs. U.S. media made a lot of reports about these game accidents during Christmas Day, the Associated Press wrote the first sentence in telecommunications: "Wii is a dangerous machine." In fact, Game is game console, the core function of game is merely entertainment, and others are accessories.
To compare with the contemporary Sony PS3 and Microsoft Xbox360, Wii does not invest much in the U.S. advertising market, but the media, science and technology Web sites and consumers are always enthusiastically talking about it. Now, Wii is still the most popular game machine on eBay, a North American auction web, the closing price is on a high level for the short supply and exceeding demand. Recently, the U.S. BusinessWeek’s rank of the 2009 world's best business consigned to the consultancy firm AT Kearney to conduct is out of the oven.
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